Lady Gaga and the Art of Fame

T and I talked about the issue of sex in advertising and pop culture the other night. We came to the conclusion that a lot of the issue has to do with who's behind the sex. In terms of music, is it the producer or the artist? T had a good point. She said to look at Lady Gaga. She is clearly the one behind her wacky/contraversial stunts. That's what makes it genuine and intersting. I was fascinated to hear her speak on 60 minutes last night and see how strategic she is about her career.

She talked on the sociology of fame and how so many people fail at it. As the "art director" of her life, she uses her costumes and strong political statements as a way to distract people from the things she'd rather keep private. She's full-disclosure and honest on so many topics, that it keeps her hungry "monsters" and the paparazzi under her control. Every public appearance she makes is calculated and purposeful, making her even more than a performance artist. She's a phenomenal business woman. She's the director of her own life and career.

After seeing her speak, I realized she's an amazing inspiration for all career women. Her philosophy is sort of the basis of this entire blog. We're trying to successfully art direct our lives in order to get ahead in advertising.

We actively direct our colleagues and bosses to see what we want them to see. In the past, I've dropped into conversation that I was going to different networking events or that I was asked to speak at another agency. Why not let your boss know that you're not a commodity? Why not let him know that you're well connected in town? As long as you stay honest and tasteful, it's both acceptable and helpful to your career.

How do you direct people's perceptions of you in the office?