How do you reach a woman?

I pulled this from an article I read on BzzAgent's blog today. They make an amazing point about how marketers don't seem to be targeting women, yet women control 85% of the purchase decisions in a home. So what's the problem? This "problem" happens to be one of the major reasons T and I started Playing with Cards - THERE'S NO FEMALE CREATIVE DIRECTORS. According to the article, only 3% of advertising agency creative directors are women, making the creative side of advertising heavily male dominated. Maybe agencies should really think about who they're trying to reach when they looking to hire the people in charge of doing it.